“The rebranding and positioning of Columbus reflects our focus on our key industries, including and distribution, food processing and manufacturing. We have spoken to our customers in each of our strategic markets and geographies and they have guided our investments which are reflected in our new branding conventions,” says Thomas Honoré, CEO of Columbus.
Corporate name change
As a fundamental part of rebranding the company has also changed its name from Columbus IT to Columbus. Research with clients indicated that the “IT” in Columbus IT erroneously placed the company in the IT infrastructure category and not in the solution consultancy category in which the company has built its reputation.
Visitors to www.columbusglobal.com will be met by a new company name, design and logo, new vertical brands and tagline: Once you know how…